I did it. We did it! My teammates and I along with our class successfully completed a comprehensive and rigorous 15-week, course designed to shape and build social media skills applicable to small and large businesses and nonprofit enterprises. Each 3-hour class drilled down on the reasons for particular techniques and tools and challenged each student to develop his or her own skillset and approach in putting what we learned into practice.
Here’s a group shot of our class on graduation day!
University of Delaware Social Media Marketing Strategy Certificate Class Fall of 2014. Our instructors, standing left are Meredith Chapman, Matthieu Plourde and Holly Norton. Yours truly standing third from right. Photo by Lori Mayhew
Here are the top 10 takeaways learned from this class:
1. Develop a Needs Assessment for each client.
2. Research what similar peer organizations/businesses are doing with social media.
3. Take a comprehensive look…
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